Politique de confidentialité
Last updated: 6 November 2026
1. Introduction
This Privacy Policy is provided by Tradefox Ltd (company number 14774405), a company registered in England and Wales with its registered office at 47 West Heath Drive, London, England, NW11 7QG (“Tradefox“, “nous“, “notre” or “nous“). It applies to our website at tradefoxapp.com, our web-based learning platform, our mobile app, our learning management system and our online courses (together, the “Services“).
We take your privacy seriously. Please read this policy carefully. It explains what personal data we collect about you, how and why we use, store and share it, your rights, and how to contact us or the regulator if you have a complaint. Our use of your personal data is governed by data protection law, including the UK General Data Protection Regulation (GDPR DU ROYAUME-UNI) and the Data Protection Act 2018.
We are the controller of the personal data collected through the Services. This means we are responsible for deciding how and why it is used.
2. What this policy applies to
This policy applies only to your use of the Services.
The Services may link to, or rely on, apps, websites, APIs and services run by trusted third parties, such as the Apple App Store, Google Play and our payment provider. Those third parties may collect information about you under their own privacy policies. Please read their policies for information about how they handle your data. See section 8 for the third parties we share data with.
3. Personal data we collect about you
The personal data we collect depends on how you use the Services.
| Catégorie de données | What it includes |
|---|---|
| Identity and account data you give us when you register (registration is required to use the learning platform and app) | Your name, email address and phone number (if provided); your username and password; your account and subscription settings |
| Learning and usage data created when you use the Services | Courses and lessons started and completed, quiz and assessment results, progress, simulation activity, preferences and usage history. This may not always be personal data, but we will treat it as if it is. |
| Technical and device data collected automatically | IP address; device type and model; operating system and version; browser type and version; app version; unique device and advertising identifiers; language and time zone settings; crash and performance data; the date and time of your visits |
| Advertising data collected in our app when you use the Free plan (see section 6A) | Your device’s advertising identifier (IDFA on iOS, Google Advertising ID on Android) where you allow it; IP address and approximate location based on it; device and app information; the adverts you are shown and how you interact with them (for example views, clicks and installs); your advertising consent choices |
| Website analytics data collected through cookies and similar technologies, only where you have consented | The pages you visit, how you got to our website, how you interact with pages (including clicks, scrolls and mouse movements recorded by our session-analytics tool) and how long you stay. See our Cookies Policy. |
| Payment and transaction data | Your subscription plan, payment dates and amounts, and billing history. Card payments are processed by our payment provider (Stripe) or by Apple or Google if you subscribe through their app stores. We do not see or store your full card details. |
| Enquiry, support and demo-request data | Your name, email address, organisation, job title, the course you are interested in, the content of your message and any files you attach |
| Marketing preferences | Whether you have agreed to receive marketing from us, and your unsubscribe choices |
Some of this information is needed to provide the Services. If you don’t provide it, we may not be able to give you an account or certain features.
4. Sensitive data
Sensitive personal data (also called special category data) includes information about racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data used for identification, health, sex life and sexual orientation.
We do not knowingly collect sensitive personal data or information about criminal convictions, and you should not submit it to us. If you share sensitive data publicly through the Services (for example in a forum feature, if we offer one), we will treat it as information you have chosen to make public.
5. How your personal data is collected
We collect personal data:
- directly from you, when you create an account, subscribe, use the Services, fill in a form (such as a support or demo request), or contact us by email or social media;
- automatically, when you use our website and app, including through cookies and similar technologies. On our website, we only use non-essential cookies (such as analytics) if you agree to them through our cookie banner. Full details are in our Politique en matière de cookies;
- from third parties, such as Apple or Google (when you subscribe through their app stores), our payment provider (confirmation of payments), or your school, college or employer if they give you access to Tradefox.
6. How and why we use your personal data
Under data protection law, we can only use your personal data if we have a lawful reason. These are:
- you have given your consent;
- we need to use it to perform our contract with you, or to take steps you have asked for before entering into a contract;
- we need to comply with our legal and regulatory obligations; or
- it is in our legitimate interests or those of a third party, and your interests and rights do not override them.
When we rely on legitimate interests, we carry out an assessment to balance our interests against yours. You can ask us for details of that assessment (see section 15).
| Utilisation des données à caractère personnel | Our lawful reason |
|---|---|
| Creating and managing your account | Performing our contract with you |
| Providing the Services, including tracking your learning progress | Performing our contract with you |
| Taking payment and managing your subscription, including free trials and renewal reminders | Performing our contract with you; complying with our legal obligations |
| Responding to support requests, enquiries and demo requests | Performing our contract with you or taking steps before entering into one; our legitimate interests in responding to people who contact us |
| Sending service messages, such as changes to our terms or policies, trial-ending reminders and other important notices | Performing our contract with you; complying with our legal obligations |
| Website analytics using cookies | Your consent (given through our cookie banner) |
| Showing adverts in our app on the Free plan, based on the app and general information such as your approximate location (non-personalised or “contextual” adverts) | Our legitimate interests in funding the Free plan through advertising |
| Showing personalised adverts in our app, using your advertising identifier and ad interactions | Your consent (given through the privacy prompt in our app, and on iOS through Apple’s App Tracking Transparency prompt) |
| Analysing app usage and improving our courses, app and website | Our legitimate interests in understanding how the Services are used and improving them |
| Keeping our systems and data secure, and preventing and detecting fraud and misuse | Complying with our legal obligations; our legitimate interests in protecting our business, our users and our systems |
| Sending marketing emails (see section 7) | Your consent, or our legitimate interests where you are an existing customer and have not opted out |
| Enforcing our legal rights, or bringing or defending legal claims | Our legitimate interests; complying with our legal obligations |
| Sharing data in connection with a sale, merger or restructuring of our business (anonymised where possible) | Our legitimate interests in protecting and growing the value of our business; complying with our legal obligations |
6A. Adverts in our app
The Free plan in our app is supported by adverts. Premium subscribers do not see adverts.
We use Unity Ads, an advertising service provided by Unity Technologies and its group companies (“Unity“), to show adverts in our app. When an advert is shown, the Unity Ads software in our app collects the advertising data described in section 3 and sends it to Unity. Unity uses this data to choose and deliver adverts, limit how often you see the same advert, measure performance and prevent fraud. Unity may share some of this data with advertisers and with companies that measure advertising (attribution partners).
Unity is a separate controller of the personal data it collects through Unity Ads. This means Unity is responsible for its own use of that data, as described in Unity’s Game Player and App User Privacy Policy. We do not receive your advertising identifier or your ad interaction history from Unity.
Your choices:
- Personalised adverts are off unless you agree. When you first use the app, we ask whether you agree to personalised adverts. If you say no, or don’t answer, Unity will only show you non-personalised (contextual) adverts. You can change your choice at any time in the app’s settings.
- On iPhone and iPad, Unity can only access your device’s advertising identifier if you allow it in Apple’s “Allow app to track” prompt. You can change this in your device’s Settings → Privacy & Security → Tracking.
- On Android, you can reset or delete your advertising ID in your device’s Settings → Google → Ads (or Settings → Privacy → Ads, depending on your device).
- You can also tap the Data Privacy (“i”) icon on any Unity advert to opt out of personalised adverts, or to see the data Unity holds about you in our app.
- If you are under 18, we do not allow personalised adverts. You will only see non-personalised adverts.
You cannot turn off adverts entirely on the Free plan. If you don’t want to see any adverts, you can upgrade to Premium.
7. Marketing
We would like to send you emails about our courses, new features and offers.
We will ask for your consent before sending you marketing emails, unless you are an existing customer and we gave you a clear chance to opt out when you signed up (and in every email since) and you did not opt out.
You can opt out of marketing at any time by:
- clicking the “unsubscribe” link in any marketing email; or
- emailing us at info@tradefoxapps.sitepreview.me.
We will never sell your personal data or share it with other organisations for their own marketing.
9. How long we keep your personal data
We keep your personal data while you have an account with us, and for up to 6 years after your account is closed. This lets us meet our accounting and legal obligations and deal with any legal claims. After you close your account, we restrict access to your data to the people in our business who need it.
Website analytics data is kept for the periods set out in our Cookies Policy. Enquiry and demo-request data that does not lead to an account is kept for up to 2 years from our last contact with you.
At the end of the relevant retention period, we delete or anonymise your personal data.
10. Transferring your personal data out of the UK
Some of our service providers are based outside the UK, so your personal data may be transferred to, or accessed from, other countries. In particular:
- our software developer, who is based outside the UK and may be able to access personal data held in our systems while maintaining the Services;
- some of our technology providers, such as Google, Microsoft and Stripe, which may process data in the United States and other countries; and
- Unity, which receives advertising data from our app and may process it in the United States and other countries. Unity is responsible for its own transfers as a separate controller (see section 6A).
Under UK data protection law, we can only transfer your personal data outside the UK if:
- the UK government has decided that the country provides an adequate level of protection for personal data (an “adequacy regulation“). For example, the UK has adequacy regulations for the European Economic Area and for US organisations certified under the UK Extension to the EU-US Data Privacy Framework;
- there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you. Where we rely on this, we use the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses; or
- a specific exception applies under data protection law.
If you would like more information about the safeguards we use for a particular transfer, please contact us (see section 15).
11. Your rights
You have the following rights, which you can usually exercise free of charge. For more information, see the ICO’s guidance on your data protection rights.
| Right | What it means |
|---|---|
| Access | The right to be given a copy of your personal data |
| Rectification | The right to have any mistakes in your personal data corrected |
| Erasure (also called the “right to be forgotten”) | The right to have your personal data deleted, in certain situations |
| Restriction | The right to ask us to restrict how we use your personal data in certain situations, for example while you contest its accuracy |
| Portabilité des données | The right to receive the personal data you gave us in a structured, commonly used, machine-readable format and/or have it sent to a third party, in certain situations |
| Objection | The right to object at any time to your personal data being used for direct marketing (including profiling), and in certain other situations, for example where we rely on our legitimate interests |
| Ne pas être soumis à des décisions sans implication humaine | The right not to be subject to a decision based solely on automated processing (including profiling) that has legal or similarly significant effects on you. We do not make any such decisions. |
| Withdraw consent | Where we rely on your consent, you can withdraw it at any time, for example by changing your cookie settings, turning off personalised adverts in the app, or unsubscribing from emails |
To exercise any of these rights, please email info@tradefoxapps.sitepreview.me, use our support request form or write to us (see section 15). Please:
- give us enough information to identify you (for example, your full name and the email address on your account), plus any extra information we reasonably need to confirm your identity; and
- tell us which right you want to exercise and what information your request relates to.
We will respond within one month, or within three months for complex requests (and we will tell you if that applies).
12. Keeping your personal data secure
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need for it.
We also have procedures for dealing with any suspected data security breach. We will tell you and any relevant regulator about a breach where we are legally required to.
For advice on protecting your information and devices against fraud, identity theft, viruses and other online problems, visit Get Safe Online, which is supported by HM Government and leading businesses.
13. How to complain
If you have any concerns about how we use your personal data, please contact us first (see section 15). We hope we can resolve them.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK regulator for data protection. You can contact the ICO at ico.org.uk/make-a-complaint or by phone on 0303 123 1113.
14. Changes to this privacy policy
We may update this privacy policy from time to time. The date at the top of this page shows when it was last updated. If we make significant changes, we will tell you through the Services or by email.
15. How to contact us
If you have any questions about this privacy policy or the information we hold about you, want to exercise your data protection rights, or want to make a complaint, please contact us:
- Email: info@tradefoxapps.sitepreview.me
- Post: Tradefox Ltd, 47 West Heath Drive, London, England, NW11 7QG
- Online: notre support request form